Objective – deliver business growth in net revenue via building channel strategy across HoReCa, Retail, Non-Commercial including pricing to end customer, route to market, visibility standards, POSM management and sales effectiveness.
1) CHANNEL STRATEGY BUILD AND EXECUTE TOGETHER WITH SALES TEAM
Understanding of channels B2B and analysis (customers, distribution, consumption, size of prize, competitors)
Provide complex selling story to Sales Organization and Customers regarding new channels launch and new portfolio
Sales effectiveness Reporting implementation and tracking performance with sales team (coffee machine rotation, consumption targets).
2) PRICING ACROSS CHANNELS
Market analysis and provide price proposition for all portfolio B2B by channels based in price index targets from Marketing
Route to Market by channels consolidation and propositions.
3) VISIBILITY STANDARDS, POSM MANAGEMENT AND PROMO ACTIVATIONS
Provide In-store presence standards across channels, create non-standard branding and visualization
POSM operations and budget efficiency
Create and implement promo activities in B2B across channels.
JDE is part of JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in the Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup. At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.