Trade Marketing Specialist, Professional
Job Description
This role translates channel strategy into customer and field sales execution and maximize business performance in Professional Channel.
• Primarily responsible for Coffee and Tea categories’ Professional Channel volume, GTN and investment performances. / Close interaction with Coffee and Tea Commercial Business Partners.
• Secondarily responsible for shopper marketing activities in Prof channel / Close interaction with Shopper Marketing Specialist, Retail.
• Evaluate sales trends, distributors sell-in / sell-out figures and performances.
• Support Sales Operations in calculation of sales bonus for the channel.
• Manage to establish and track machinery park investment and efficiency.
• Engagement with global and/or local Shopper Marketing and Sales Strategy team members and cross functional teams to deal with any issues regarding performances, layouts, guidelines, opportunities, risks by tracking.
• Track and benchmark global best practices.
• Work closely with the Commercial Business Partners to create, update and benchmark guidelines based on Professional channel specific 4P decisions.
• In charge of executing effective communication with field sales and technical team in the channel.
• Participate in international project meetings to assist on local input and participate in the definition of templates.
• Assistance to the AOP and VCP processes of Commercial Business Partners when required.
• Assist Commercial Business Partners in profitable trade activities and P&L tracking.
• Translate brand/category/channel strategy into customer and field sales execution and maximize business performance in Professional Channel.
Qualifications
• Minimum BA-BS
• Several years’ experience in Trade Marketing
• Prior Professional Channel (HORECA) experience either at Sales or Trade marketing is welcomed
• General knowledge in Consumer Packed Goods Industry
• General understanding of Professional (HORECA) channels, Turkey
• Multinational FMCG company background preferred
• Fluent English
• Excellent command of MS Office Tools
• Strong influential skills, very good communicator, able to fully engage key stakeholders for implementing JDE strategies and deliver KPIs
• Accurate, resilient, flexible thinking, highly analytical
Additional Information
JDE is a subsidiary of JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Gevalia, Senseo, Tassimo, Pickwick, Friele and Café Noir.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.
At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.